{"id":800,"date":"2011-09-21T14:56:54","date_gmt":"2011-09-21T14:56:54","guid":{"rendered":"http:\/\/sgis.co.uk\/blog\/?p=800"},"modified":"2014-08-14T11:27:47","modified_gmt":"2014-08-14T11:27:47","slug":"marketing-your-website","status":"publish","type":"post","link":"https:\/\/sgis.co.uk\/blog\/2011\/09\/marketing-your-website\/","title":{"rendered":"Marketing your website"},"content":{"rendered":"

A good marketing plan is probably one of the most important, if not the most important, aspects to a successful website. It is still often overlooked or not given enough attention but luckily our third instalment in our series of guides covers the basics on how to Market your website on and offline. It covers search engine optimisation (SEO), pay-per-click (PPC) advertising, affiliate marketing, email marketing and offline marketing such as press releases.<\/p>\n

\"\"It’s free to download so why not get started.<\/p>\n

Download Guide<\/a><\/p>\n

Quick links<\/h2>\n

Again we have included some quick links if you need to reference a certain area straight away.<\/p>\n

Reading<\/strong>
\nSEO resources and blog: http:\/\/www.semoz.org<\/a>
\nPPC blog: http:\/\/www.ppchero.com<\/a>
\nSearch engine news, articles, guides and opinion: http:\/\/searchenginewatch.com\/<\/a>
\nSearch engine news, articles, guides and opinion: http:\/\/searchengineland.com\/<\/a>
\nDigital marketing articles, reports and blog: http:\/\/econsultancy.com\/<\/a><\/p>\n

Research<\/strong>
\nWhere users look on a SERP (not-free): http:\/\/www.enquiroresearch.com\/eyetracking-report.aspx<\/a>
\nMore than we can mention, a gold mine of free research: http:\/\/www.useit.com\/<\/a><\/p>\n

Keyword research<\/strong>
\nKeyWord discovery: http:\/\/www.keyworddiscovery.com\/search.html<\/a>
\nGoogle\u2019s keyword tool: https:\/\/adwords.google.com\/select\/KeywordToolExternal<\/a><\/p>\n

Banners<\/strong>
\nLibrary of banners: http:\/\/www.bannerblog.com.au\/<\/a>
\nWeb banner size guide: http:\/\/www.designerstoolbox.com\/designresources\/banners\/<\/a><\/p>\n

Social media<\/strong>
\nCreate your own social network: http:\/\/www.ning.com\/<\/a>
\nCreate your own social network: http:\/\/www.elgg.org<\/a>
\nWhat are people saying about you on Twitter? http:\/\/backtweets.com<\/a><\/p>\n

Press releases<\/strong>
\nPress release writing and distribution: http:\/\/www.pressdispensary.co.uk\/<\/a><\/p>\n

We hope you find the guide useful and if there is a particular area you think would be useful for us to cover please contact us or leave a comment.<\/p>\n

Make sure to follow us on Twitter<\/a> and Facebook<\/a> to ensure you don’t miss out on future training guides.<\/p>\n","protected":false},"excerpt":{"rendered":"

A good marketing plan is probably one of the most important, if not the most important, aspects to a successful …<\/p>\n

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